Portia Nichole

Owner/ Creative Director


Mission Statement

Allure De Luxe provides a passionate innovating experience while leading with integrity and excellence

The Vision

Allure De Luxe’s goal is to provide excellent service through the aesthetic of Make-Up Artistry, Wardrobe Consulting, and more.  Allure De Luxe is a company that strives to provide clients with an immaculate experience.  Whether it is image branding or simply revamping your complete look, Allure De Luxe will take you to the next level incorporating your ideas or vision with professional guidance. 


The Creative Director

       Portia Nichole is passionate about the allure of luxury.  Simply put, attracting the most excellent slices of life.  She is a leading visionary who delivers her clients a one - of - a – kind life enhancing experience. As a child she spent several years creating and re-creating fashionable expressions when she was unable to purchase the latest fashion from high-end department stores.  While being resourceful, she naturally developed an eye for style using unique pieces transforming ordinary style to extraordinary fashion. Now, Portia Nichole and her clients trust her branding style to catapult her to the next and best level in fashion and make-up artistry industry!


Portia Nichole:                                                                                                                                                                    

  • A Freelance Make-Up Artist (MUA) with the notable M.A.C. Cosmetics
  • An Auburn University Graduate (2007-2011)
  • MUA of Basketball Wife,  Cassandra (Avery) Johnson


Skilled as:

  • The Ministry Leader and MUA for Faith Chapel's Dance and Mime Ministry (2012-2017)
  • Artistic Director of Magic City Fashion Week 2017
  • A Coordinator, Stylist, and Runway Coach for the Annual Fashion Show presented by the Omicron Kappa Chapter of Alpha Phi Alpha (2007-2011)
  • A Production Assistant and Modeling/Dance Instructor for Models & Co. (2005-2008)

Featured in:

  • Jet Magazine
  • Alabama Magazine
  • Birmingham Magazine
  • IPUSH Magazine

ADL Services:

  • Make-Up Artistry
  • Wardrobe Consulting
  • Model Coaching
  • Dance Instructing
  • Choreography
  • Photography


Note from the Director:

I provide my clients with a professional opinion after hearing their specific desires for enhancing their personal or professional look. My overall desire for my clients is to explore the limitless possibilities in the new confident you! 

Allure De Luxe offers a complete expression for your special event or lifestyle change.  Allure De Luxe will help you make a statement for your next photo shoot or political campaign headshot. Choosing Allure De Luxe adds radiance to your wedding day or simply an edge for a night out on the town. I am confident that we can make your ideas a reality.

A complete, fresh and creative expression is attractive as well as appealing. A well-developed look not only attracts positive attention, but gives you that boost of confidence to execute! Allow Allure De Luxe to take you to the next level!

I look forward to working with you, 

-Portia Nichole

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